Customer 360 – Global Commodity Trading and Agribusiness (Azure, Snowflake, Tableau) – DATACREW.AI

Client:

Project Title

Modern Data Architecture Empowering Customer 360 Analytics for Global Operations

Client

Global Agri commodity leader with a presence in 70+ Countries

Problem

Lack of a unified view of customer interactions.
Absence of a Single Source of Truth containing comprehensive customer data.
The current state impedes efficient customer service and data management.

Solution

Deployed Central DWH using Snowflake on the Azure Platform.
Developed Data Engineering pipelines to extract data from 10+ source systems.
Establish a single source of truth for all customer information.
Facilitate personalized engagement through Salesforce CRM integration.
Present Customer 360 through user-friendly, interactive dashboards built using Tableau (Salesforce).
Developed 30+ dashboards using Tableau across Finance, Manufacturing, Sales, Risk, and other functions.

Value Proposition

Tailored marketing for higher response rates.
Develops personalized products based on customer segments.
Higher customer satisfaction and retention.
Optimizes resource allocation, hence improving efficiency and reducing costs.