Successful, thriving companies all have one thing in common: they are able to make sense of their data and strategically use it to transform and drive their business forward. But how do they do it? It’s simple: they have a defined data strategy that acts as the foundation to their data and analytics practices. A good strategy is not just about data and technology, it is a defined plan that outlines the people, processes, technology, and data your organization needs to accomplish your data and analytics goals. It is designed to answer exactly what you need in order to more effectively use data; what processes are required to ensure the data is high quality and accessible; what technology will enable the storage, sharing, and analysis of data; and the data required, where it’s sourced from, and whether it’s of good quality.Our data strategy experts help develop a robust data management vision that aligns with core business objectives. Such a vision illustrates the organizing, analyzing, governing, and deployment of a company’s information assets to achieve an enhanced competitive advantage.